About Rick

Rick O’Neill, FRSA, is a digital marketing expert specialised in the medical aesthetics, cosmetic surgery and pharma sectors.

Who is Rick O’Neill, FRSA?

International Speaker & Consultant in Aesthetics & Dental Marketing, Founder of LTF Digital.

Rick is a leading international speaker and consultant in digital marketing for the medical aesthetics and dental industry, with over 25 years of experience in digital strategy, 16 of those dedicated to aesthetics.

As founder of LTF Digital, a 30-person award-winning agency built specifically for medical aesthetic and dental clinics, he works with some of the fastest-growing practices across the UK, Ireland, Europe, and the US. His team handles content, paid media, automation, CRM, and conversion strategy, partnering with brands including BTL, Merz Aesthetics, Alma Lasers, and Crown Aesthetics.

A respected voice on the international stage, Rick has spoken in 15 countries and delivered keynotes and workshops at some of the industry’s top conferences, including IMCAS Paris, AMWC Monaco, Alma Academy, Aesthetic NEXT (USA), and ACE & CCR London, as well as the prestigious Inner Circle in Switzerland, at which Rick is Faculty.

The Author of the Best-Selling Book “Black Belt Digital”, Rick is known for his direct, practical approach, he’s helped hundreds of clinics, global brands and training academies turn marketing confusion into commercial clarity. No fluff. No jargon. Just proven strategies that drive patient enquiries, conversions, and long-term growth.

He’s also coached aesthetic sales teams, advised global manufacturers, and continues to play an active role in shaping how the aesthetics industry approaches digital growth in 2025 and beyond.